Ace Beauty Group Bespoke ERP Platform
See how TheFoxLab built STK, a bespoke ERP platform for Ace Beauty Group to centralise inventory, suppliers, warehouse workflows and marketplace integrations.
Ace Beauty Group Bespoke ERP Platform
Ace Beauty Group is a premier UK wholesale distributor of branded cosmetics, skincare, and fragrances. To eliminate disconnected spreadsheets, TheFoxLab engineered STK — a bespoke ERP platform managing multi-supplier pricing, live warehouse stock, and automated marketplace synchronization since 2019.
~35%
Fewer Warehouse Picking Errors
~12 hrs/week
Manual Data Entry Saved
2M+
Product Rows Managed
6 yrs
Continuous Partnership
Automating The Highest-Friction Task First
Rather than attempting an all-at-once overhaul, we started by eliminating the most error-prone step: automated supplier catalogue CSV ingestion directly linked to live warehouse stock counts.
Engineered Around Real Operational Bottlenecks
Every module was developed collaboratively with the warehouse and buying teams to eliminate genuine day-to-day friction.
Stock Management
One place to see exactly what's in the warehouse, instead of spreadsheets scattered across the team.
Product Management
Every product's details, pricing and supplier information held in one system.
Offer Price Comparison
Automatically compares supplier prices so buyers can spot the best deal without doing it by hand.
Staff & Role Management
Control over who on the team can see or do what, as the operation grew beyond a handful of people.
Selro & Unleashed Integration
Stock and orders sync automatically with the marketplace and warehouse tools the business already relies on.
Warehouse Pick-List Tool
Added to speed up and reduce errors when staff are pulling orders in the warehouse.
Six Years of Scalable Technical Partnership
2019
Automated catalogue ingestion replacing manual stock logs
Growth Phase
Multi-user roles, supplier price comparison & purchasing
Integration Phase
Bi-directional Selro & Unleashed multi-channel sync
Present
Digital warehouse pick-list & live fulfilment tooling
"Before STK, keeping on top of stock and supplier pricing across the business meant chasing spreadsheets that never quite agreed with each other. TheFoxLab built something that actually fits how we work — it's grown with us for six years, and it's now genuinely part of how we run the business day to day."
Optimising High-Volume Catalogue Feeds
The central technical challenge was data throughput. Supplier feeds introduce millions of SKU records that require immediate searching and low-latency queries across the buying team.
We structured database indexing and relational normalization from day one so query performance remains sub-second as catalogue volume scales.
Technical Architecture & Integrations
Automated background tasks
Scheduled jobs run quietly in the background, importing supplier catalogues and syncing stock 24/7 through automated data sync.
A connector between systems
The REST API lets STK talk to Selro and Unleashed automatically, keeping stock and orders synchronized.
A stable, proven foundation
Built on CodeIgniter, chosen for reliability over trends so operations aren't disrupted by platform instability.
A database built to scale
MySQL keeps millions of product rows organised and fast to search as the catalogue keeps growing.
Unleashed, connected
warehouse stock levels and bin locations stay accurate automatically across both platforms.
Selro, connected
Products, prices and orders sync straight through to every marketplace via third-party API integration without duplicate listings.
Measurable Improvements Across the Operation
- Replaced multiple spreadsheet workflows
- Handles millions of supplier data rows reliably
- Automated supplier catalogue processing
- Connected inventory across Selro and Unleashed
- Faster, lower-error warehouse picking
- Continuous development since 2019
Looking to Build Something Similar?
Explore our core engineering capabilities and discover how our services deliver end-to-end technical solutions.
Need a custom business system or multi-channel integration?
Eliminate manual data entry and connect your warehouse, marketplace, and ERP platforms with a dedicated technical delivery team.
Related Case Studies
Case Study Student Accommodation Maynooth Management Platform
See how TheFoxLab developed a bespoke Student Accommodation Maynooth platform for onboarding, accommodation management, payments, accounting, communication and reporting.
View Details Case Study How We Built Safarizine | Safari Lodge Booking Platform
Discover how TheFoxLab built Safarizine, a luxury safari lodge booking platform with custom CMS, availability management and a seamless booking experience.
View Details Case Study How We Built SafariBookers Across Web, iOS, Android and Backend
Explore how TheFoxLab developed SafariBookers with a custom website, Android and iOS apps, APIs and backend for a scalable travel booking platform.
View Details